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The emergence of streaming services such as Netflix, Hulu, and Amazon Prime has revolutionized the way people consume entertainment content. These platforms have disrupted the traditional television and film industries, offering users on-demand access to a vast library of content. According to a report by eMarketer, the number of cord-cutters (individuals who have abandoned traditional pay TV) in the United States grew from 12.9 million in 2015 to 33.9 million in 2020 (eMarketer, 2020).
eMarketer. (2020). Cord-Cutters in the US. Retrieved from https://www.emarketer.com/chart/231134/cord-cutters-us InTheCrack.E1921.Rachel.Rivers.St.Martin.XXX.10...
The film industry has also been impacted, with streaming services changing the way movies are distributed and consumed. The success of streaming services such as Netflix and Amazon Prime has led to a shift towards more niche and specialized content, which can be produced and distributed more efficiently through streaming platforms. The emergence of streaming services such as Netflix,